China Good People List, “I Recommend and Evaluate the Good People Around Me” Campaign

Character Story:

Chen Yucheng, a native of Yunxi District in Hunan Province, is known for his integrity. To honor his commitments, he has even sold off fixed assets to raise funds. His company has never experienced a single labor dispute, consistently pays all taxes on time without any arrears or underpayments, and owes no money to anyone.

Chen Yucheng is the Chairman and General Manager of Yueyang Chengcheng Oil‑Chemical Technology Co., Ltd. The company has been recognized as one of the Top Ten Film‑Forming Material Enterprises nationwide and a Model Integrity Enterprise at the provincial level, while he himself has been honored as a Moral Role Model of Yueyang City, one of the Top Ten Entrepreneurial Pioneers of Yunxi District, and one of the Top Ten Outstanding Individuals Leading Scientific Development in Yuetang District. He holds “integrity” close to his heart, placing it prominently at the very top of his business card. In October 2008, when Chengcheng Oil‑Chemical completed site selection for its Yunxi Industrial Park project and achieved the “six connections and one leveling” of the land, the global financial crisis was erupting. Should they proceed with their commitment to invest and develop in Yunxi? With deep conviction, President Chen replied: “Since the Yunxi District Party Committee and District Government have made verbal commitments to us investors, we have no reason not to honor those promises.” Over three years, he painstakingly sold off all his commercial properties, hotels, factories, warehouses, and residential buildings along Zhuyi Road in Xiangtan City, converting them into cash—channeling every penny back into the project’s construction. He steadfastly prioritizes quality and environmental protection, making them his top priorities; the company has recorded zero safety or quality incidents, zero product‑functionality defects, and zero instances of non‑compliance with mandatory standards. He has established robust mechanisms for employee development and motivation, set up a dedicated research fund, achieved a 100% rate of formal labor contract signings, and maintained an impeccable record with no labor disputes whatsoever. Proactively paying taxes, he has accumulated over ten million yuan in tax contributions, never delaying or omitting a single cent. Even amid tens of millions of yuan in outstanding receivables owed to the company, he has ensured that neither the company nor any individual owes a single penny to others—including never allowing bank loans to fall into arrears.

Chen Yucheng is the Chairman and General Manager of Yueyang Chengcheng Oil‑Chemical Technology Co., Ltd. and a member of the CPPCC Committee of Yueyang City. Under his leadership, the company adheres to the business philosophy of “integrity, innovation, circularity, and transcendence,” consistently upholding its team’s reputation, maintaining high‑quality, environmentally friendly practices, and honoring its social responsibilities. The company has an annual production capacity of 7,500 tons of fatty acid‑based products, with an annual output value of RMB 45 million, and has been recognized as a model enterprise for national key projects in circular economy development. It has received numerous accolades, including being named among the Top Ten Film‑Forming Material Enterprises nationwide and a Provincial Integrity Enterprise. Mr. Chen himself has been honored as one of the Top Ten Entrepreneurial Role Models in Yunxi District, one of the Top Ten Individuals Leading Scientific Development in Yuetang District, and a Key Professional and Technical Talent in Xiangtan City. He is also a mid‑career expert who receives a special allowance from the Xiangtan Municipal Government.

Even at a loss, we must honor our commitments.

The team at Yueyang Chengcheng Oil‑Chemical Technology Co., Ltd., led by Chairman and General Manager Chen Yucheng, is one of unwavering loyalty and trustworthiness. He has etched the word “integrity” deep in his heart, placing it at the very top of his business card. He consistently honors every promise he makes—whether verbal or written—and always follows through. In May 2007, the then‑Secretary of the Yunxi District Party Committee traveled to Xiangtan to attract investment. At that time, Chen Yucheng, then General Manager of Zhaoshan Oil‑Chemical, together with another entrepreneur, visited the Yunxi Industrial Park for a site inspection and negotiations. By October of that year, they had reached a preliminary verbal agreement on an investment意向 with the District Party Committee and District Government. However, circumstances shifted rapidly, catching everyone off guard. By October 2008, after completing the site selection and achieving the “six connections and one leveling” for the Yunxi Industrial Park project, the global financial crisis erupted. Prices for edible oil and waste oils plummeted by 1,000 yuan per ton every other week, marking four consecutive weeks of sharp declines. Meanwhile, the other company that had come to the park with Mr. Chen withdrew its planned investment, returning the land it had already purchased. Faced with mounting pressure—should he continue to honor his commitment and invest in Yunxi? The global financial crisis had dealt a severe blow to Zhaoshan Oil‑Chemical; launching a new project there would only compound its difficulties. His family and the company’s more than fifty employees urged him to think carefully. With heartfelt conviction, Mr. Chen replied: “Since the Yunxi District Party Committee and District Government have honored their verbal commitments to us investors, we have no reason not to keep our word.” Resolutely persuading both his family and his staff, he spent three consecutive years selling off all his commercial properties, hotels, factories, warehouses, and residential buildings along Zhuyi Road in Xiangtan, converting them into cash. All proceeds were reinvested in the construction of the Chengcheng Oil‑Chemical project. In 2009, using Zhaoshan Oil‑Chemical as the borrowing entity, he secured a bank loan of 10 million yuan, backed by collateral, while personally and through relatives and friends raising over 20 million yuan to fund the project, ensuring that the enterprise could commence construction and begin operations on schedule.

A gentleman values talent but acquires it only through proper means. As for money that is not rightfully due, General Manager Chen firmly refuses to accept even a single cent. In June 2010, a businessman named Li from Lingui County, Guangxi, paid the company RMB 200,000 in advance for goods. However, when picking up the shipment, he loaded only goods worth RMB 160,000 because the vehicle was overloaded. Upon learning of the situation, General Manager Chen promptly instructed the finance department to contact Mr. Li, yet Mr. Li insisted that no overpayment had been made. A week later, General Manager Chen personally reached out and requested a thorough verification. He told Mr. Li, “Our company has clear policies, and we have repeatedly emphasized to our finance staff that any excess funds must be returned in full. I cannot go back on my word.” After receiving a refund of RMB 40,000, Mr. Li expressed his gratitude again and again.

Treat products as you would treat character.

General Manager Chen has consistently upheld the principles of high quality and environmental protection, placing them at the forefront. Guided by the quality commitment that “market needs equal product standards, and customer satisfaction equals corporate objectives,” he leverages advanced processes, state-of-the-art equipment, comprehensive testing, meticulous management, and trustworthy service to achieve waste reduction, harmlessness, and resource recovery from urban food‑waste. The company provides customers with a premium range of high‑purity fatty acid products, earning widespread acclaim through its strength and reliability. From market research and R&D design to production control and sales, General Manager Chen has established a robust quality and environmental‑protection assurance system and set up a leading group for major quality, environmental, and safety matters, personally overseeing its implementation. He ensures that environmentally friendly practices, resource‑saving measures, and technological innovations are integrated throughout the company’s entire value chain—design, construction, manufacturing, and sales. He spearheaded the independent development of three national invention patents, including “A Method for Preparing Oleic Acid and Palmitic Acid from Waste Animal and Vegetable Oils,” all under the company’s own intellectual property rights. To date, the company has recorded zero safety or quality incidents, no product‑functionality defects, and no non‑compliance with mandatory product standards. All “three wastes” generated by this project are treated in accordance with national environmental standards and discharged in compliance, with no secondary pollution arising. In 2011, the company passed the provincial Economic Commission’s audit and approval for clean production and obtained an Environmental Protection Discharge Permit. In 2013, it was recognized as a model enterprise for “technology transfer and commercialization” across the province and was jointly recommended by the Provincial Department of Science and Technology, the Publicity Department of the Provincial Party Committee, the Provincial Department of Education, and the Provincial Association for Science and Technology as one of the first batch of “Made in Hunan” brand enterprises and “Two‑Type Innovative and Dynamic Enterprises.”

Strength is the best testament. Since its establishment, the company has never experienced a single customer complaint or return. Today, it has grown into one of the largest, most diversified, and highest‑quality enterprises in the industry across the five provinces of Central and Southern China. Its products are sold in 27 provinces, municipalities, and autonomous regions nationwide, and have also entered the North American and Southeast Asian markets. On December 8, 2010, he led the team in the city‑wide evaluation of completed construction projects, securing first place overall in the Category II group and earning high praise from then‑Party Secretary Yi Lianhong and Mayor Huang Lanxiang. The company has repeatedly been recognized as a Grade A enterprise for quality and credit at the provincial level, a trusted producer of quality goods, and a consumer‑satisfaction‑oriented organization. Its “Chengcheng” brand oleic acid and stearic acid have been designated by the China Quality Ten‑Thousand‑Mile Campaign Market Research Center as well‑known brands that prioritize quality, uphold integrity, and build strong brands, with stable, qualified performance under national supervision and inspection, and have been awarded the title of Hunan Province’s Famous Trademark. He himself also serves as a director of the Provincial Association of Small and Medium‑Sized Enterprises, a director of the Provincial Council of “Invention and Innovation,” and a director of the Changsha Chemical Industry Association, among other roles.

Not to tarnish the reputation of society.

General Manager Chen upholds his social responsibility, implementing it with a strong sense of civic duty and actively supporting local economic development through concrete actions. He founded “Zhaoshan Petrochemical” and “Chengcheng Petrochemical,” both of which, since their inception, have consistently adhered to laws and regulations and operated with integrity, never engaging in conduct that harms national interests, the public good, or the rights of others. He has established robust systems for employee development and motivation, allocated funds for research and development, achieved a 100% rate of formal labor contract signing, and maintained an impeccable record with no labor disputes. He has voluntarily paid over ten million yuan in taxes, never delaying or omitting a single cent. Even when the company faced tens of millions of yuan in outstanding receivables, he ensured that neither the company nor himself owed a single penny to anyone, including honoring all bank loan obligations on time. In July 2014, the company was required to repay a 5-million-yuan technology‑upgrade loan from Huarong Xiangjiang Bank within just three days; however, insufficient cash flow had made repayment challenging. Under such circumstances, General Manager Chen led the entire management team in pooling resources to promptly and fully settle both principal and interest. Over the years, he has actively participated in charitable and volunteer initiatives—such as donating to road‑building and bridge‑construction projects—and organized fundraising efforts totaling over one million yuan to support victims of the Wenchuan earthquake, workers in financial hardship, and students in extreme need. Throughout his two decades of entrepreneurship, he has maintained an unblemished record of integrity with Party committees, governments, government agencies, banks, social organizations, and mass groups at all levels in Xiangtan, Yueyang, and beyond.